My client presented to a group of parents at Bayview Elementary School
The Challenge
Dyslexia BC needed a new logo and branding materials for an advocacy event. Dyslexia BC needed a graphic for presentations. The Dyslexia BC logo and branding is a freelance project.
The Outcome
I created a logo for Dyslexia BC with variations and brand standards as well as buttons, stickers and business cards for an advocacy event. I also created a graphic for a slide deck, a standard paper poster and a large square poster.
The Approach
Dyslexia BC’s main target audience is Parents of children with Dyslexia. The secondary target audience is teachers of children with Dyslexia. Dyslexia mainly causes people to struggle with reading and writing. This fact inspired the concept. The logo was created to show reading and writing through an open book and a pencil.
Tools
Illustrator, InDesign, Photoshop and Canva
