The Challenge
The BC Ferries branding was in need of an update. I created a logo and brand guidelines booklet for a university project.
The Outcome
The logo visually represents the mainland, the ocean and the island where these ferries travel. The colour palette uses colours found in the beautiful landscape where the ferries operate. The Brand Guidelines includes the logo variations, colour palette details, and minimum sizes required for logo variations.
The Approach
The company mission statement is to connect people to coastal communities. This statement directed my main design decisions.
Tools
Illustrator, InDesign and Photoshop